Most people these days have to do some form of public speaking. From presenting ideas to co-workers to sales presentation to speaking from stage. To get ahead in your career or business it is a big advantage to be able to influence an audience to make a choice, to convince them to take an action or change their mind . Here are six key strategies you can implement to be more effective in influencing your listeners:

1. Know Your Audience

To influence your you must know what they want. They are there for “what is in it for them.” Also you need to consider the audience’s level of knowledge and experience of the subject you are discussing when preparing your speech.

2. What Do You Want To Achieve

There must be a clear reason for you to be…

Source by Edward Hope