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Now I’m not saying that mass produced, commercial fishing lures don’t work. Not for a minute. What I am saying is that custom fishing lures work much better. And if you want to be at the top of your game as a competition fisherman, or even if you just want to out-fish your buddies that’s all important.

So, why do custom fishing lures outfish mass produced ones?

Perhaps the best evidence comes from the web pages of the International Game Fish Association:

“Research indicates that the largemouth bass is also the most intelligent freshwater fish, able to distinguish and avoid a particular type of lure after only one encounter with it. In fact, some bass…

Source by Escalure Fishing Tackle